Case Studies

Barry Hendrixx super-charged his streams

Using Symphony's Increased Music Streams Playbook, he came up with a few different artists that matched his sound decided and test out targeting each one, looking for data-driven results

5
min read
May 7, 2024

Barry Hendrixx used the power of our Increase Music Streams playbook, along with A/B testing, to rocket-ship his streams. Use This Strategy Now.

The Question❓

Barry knew there were fans that resonated with similar-sounding artists. He just didn’t know which artists and didn’t want to waste his budget on the wrong targeting.

The Idea💡

He came up with a few different artists that matched his sound: JuiceWrld, 24kGoldn, XXX, Justin Beiber, & LIL Peep, and decided to test out targeting each one, looking for data-driven results.

Using small budgets, he ran campaigns for each target, utilizing the pause campaign feature to stop spending once he got the data he needed.

The Answer ✅

With the best-performing asset and the best results, Barry doubled down on his campaign and was able to reap the streaming rewards!

The Results 📈

New Fans!

And a Whole lot of up!