Case Studies

Her fans will never miss another release

Summer Walker's team sought to improve fan engagement and data collection for her upcoming releases.

5
min read
May 7, 2024

Summer Walker's team wasn’t satisfied with the data they were getting from other pre-saves and wanted to make sure fans always got her newest release. Use This Strategy Now

The Question❓

Summer Walker and her team were gearing up for a new release and were excited to promote it. They wanted to make sure that when fans got this album, they got everything that came after.

The Idea💡

Symphony had cracked the Forever Save feature, which allows fans to save every upcoming release with one click of a button.                                                                      

Utilizing this one-in-the-industry tool, Summer Walker's team would ensure that her fans would never miss her next release.

The Answer ✅

Utilizing all of Symphony’s pre-save boosts would allow Summer Walker’s team to reach their goal. They were able to collect fan data, including name, email, and location.

They boosted followers! Any fan who pre-saves automatically will follow your streaming service profile.

And lastly, they had the forever save.

The Results 📈

New Fans!

And 3,161 fans who will never miss another Summer Song