Tinashe

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At the end of 2023, Tinashe, a renowned artist, embarked on a mission to identify and engage her super fans. She wanted to ensure that her most dedicated listeners received her releases the moment they were available. By leveraging SymphonyOS’s Forever Save feature on pre-saves, Tinashe achieved remarkable results.

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The Goal ❓

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Tinashe aimed to build a direct connection with her super fans and engage them consistently. Her goal was to use SymphonyOS’s tools to gather fan data and ensure that her most loyal followers received her music as soon as it was released.

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The Strategy 💡

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Tinashe started by using SymphonyOS’s pre-save feature, focusing on her tracks "Needs" and "BB/ANG3L." This strategy helped her generate a significant amount of new emails, allowing her to re-engage these fans later. By consistently engaging her fans through this email list, she kept their interest and anticipation high.

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The real catalyst occurred with the release of "Nasty," one of the hit songs of 2024. Using SymphonyOS’s Forever Save boost and the no-release-date pre-save feature, Tinashe created hype around the surprise drop. Fans were eager to get the song right when it came out, even though they didn’t know the exact release date.

The Execution ✅

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Through SymphonyOS, Tinashe was able to:

• Generate and Engage Fan Data: Collect a massive amount of emails through pre-saves and re-engage fans using this data.
• Leverage Forever Save Boost: Ensure that her super fans received her music the moment it was released.
• Create Hype with No-Release-Date Pre-Save: Maintain fan excitement and anticipation for surprise drops.

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The Results 📈

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The results of Tinashe’s strategic use of SymphonyOS were outstanding:

• 50% Pre-Save to Forever Save Ratio: For every two people who pre-saved, Tinashe acquired one email, creating a robust database of engaged fans.
• Double Fan Engagement: The release of "Nasty" doubled the number of fans in her database, enhancing her ability to re-engage with them.
• Top of the Music Game: Tinashe’s strategic engagement efforts have placed her at the forefront of the music industry, with a direct pipeline to her most engaged super fans.

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